“I have wrinkles and spots. At the same time. Nobody sells for that.”
Half the shelf dries you out, the other half clogs you up. You need the two to work together, not against each other.
AI face analysis
Your skin's changing.
Your advice should too.
Candid Beauty reads your face for fine lines, breakouts and facial hair, then tells you what to use and exactly why.
Decode my face
Two minutes. Your photo is analysed, never stored.
What women tell us
“I found a hair on my chin at work and thought about it all day.”
Almost every woman has this. Almost nobody is told what actually helps, or which options are a waste of £30.
“Every review is five stars and every reviewer is twenty-two.”
We only count reviews from women in their thirties, and we show you the number behind the score.
On your side of the counter
Everyone else is selling. We're reading your face.
- The beauty counter
- Sells you what's on target this month, not what your face needs.
- The dermatologist
- Twelve-week wait, £180, and a routine written for one concern at a time.
- The ingredient app
- Rates ingredients but has never seen your face.
- The store quiz
- Wants your email, not your answer.
Candid Beauty works for you, not for a brand. Every recommendation is ranked by verified reviews from women in their 30s — and we show you the number behind the score.
How it works
01Show us your face
02Answer a few questions
03Get your Skin Decode
01
Show us your face
One photo, front on, no makeup if you can. It's analysed and then it's gone.
02
Answer a few questions
What's changed, what let you down, and what you'll realistically use.
03
Get your Skin Decode
What we saw, why it's happening, and three products per concern with the reason for each.
Why you can trust the ranking
Reviews from women your age, or they don't count.
14,200
verified reviews, every one from a woman aged 30 to 44.
18
products that made the shortlist. Hundreds didn't.
0
paid placements. Brands cannot buy a spot on your results.
Real women, real skin
Thirty-something skin, exactly as it is.
Pricing
Free where it counts. Paid where it lasts.
The Skin Decode is free, forever. Candid Plus is for the long game — the journey, the check-ins, the reminders.
Candid
Free
Forever. Not a trial.
- The full Skin Decode, every time
- Your face map, with what we saw and what helps
- Recommendations with the honest reason why
- The community — every verified review, free to read and free to add
- Know your products: plain-English guides to every product type
- Where to buy, online and in London
The Decode is never behind a paywall. That's the whole point of us.
Candid Plus
Plus preview£4.99 / month
Everything free, plus the long game.
- The full Beauty Journey — your routine, AM and PM
- Streaks, milestones and points, guilt-free
- Progress over time, per concern
- Weekly skin check-ins
- Guided routines — week-by-week courses that teach as you go (start retinol without wrecking your face)
- Restock reminders before you run out
- Unlimited re-Decodes as your skin changes
- Early access to new features
Next
Next: ingredient-level data on 400,000+ products via the Open Beauty Facts open database, cross-referenced with our verified reviews.